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Athabasca University

Bachelor of Management: Marketing Major

Regulations effective September 1, 2019.

The Bachelor of Management degree is offered by Athabasca University’s Faculty of Business. For additional information phone 800.468.6531, or email.

Program Plans

Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.

Counselling Services offers an assessment website, Mapping Your Future. Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.

Regulations Governing All Bachelor of Management Students

Students complete the program regulations in effect at the time of their enrolment.

Students must have a weighted average of at least 1.7 (C-) across all courses taken at Athabasca University towards a Bachelor of Management degree in order to graduate.

Program Structure

Years 1 and 2 (60 credits)

The regulations for Years 1 and 2 of the Bachelor of Management program apply to the Marketing Major.

Years 3 and 4 (60 credits)

Required Courses (30 credits)

ACCT 355 Cost Analysis (3)
ADMN 417 International Business Management (3)
  or
ECON 401 The Changing Global Economy
CMIS 351 Management Information Systems (3)
FNCE/ECON 300 Financial Economics (3)
  or
FNCE 370 Overview of Corporate Finance
MGSC 312 Statistics for Business and Economics II (3)
MGSC 368 Introduction to Production and Operations Management (3)
  or
MGSC 369 Service Operations Management
ORGB 364 Organizational Behaviour (3)
HRMT 386 Introduction to Human Resource Management (3)
ADMN 404 Capstone I: Strategic Management*
(3)
ADMN 405 Capstone II: Application and Integration of Contemporary Business Topics* (3)
  * ADMN 404 and ADMN 405 must be taken with AU. Transfer credit will not be awarded. These courses should be taken as the last courses in the program.  

Marketing Major Required Courses (15 credits)

MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)
  Two other senior MKTG courses (6)

Options (15 credits)

1. Senior (300 or 400) level Business and Administrative Studies credits (9)
2. Senior (300 or 400) level Non "Business and Administrative Studies" credits. (6)

 

Information effective Sept. 1, 2019 to Aug. 31, 2020.

Updated July 22 2019 by laurab

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