* The Bachelor of Management (Post Diploma), Marketing Major, is closed to new students as of July 1, 2020. Existing students will be able to remain in the program until July 1, 2025.
Regulations effective September 1, 2019.
There are two routes to the Bachelor of Commerce (Post Diploma) Marketing Major:
Students presenting two-year college diplomas in business (or a closely related field) from an accredited college or technical institute will receive 60 credits of block transfer award toward the first two years of the Bachelor of Commerce (Post Diploma) Marketing Major, except students from Ontario colleges, who will receive 45 credits. These students must complete additional credits in non-Business and Administrative Studies courses to reach the 60-credit requirement. Ontario students with approved three-year diplomas in business or a closely related field will receive a block transfer award of up to 66 credits towards this degree program. All diplomas presented must be approved for credit by Athabasca University.
Those students holding an AU-approved two- or three-year professional diploma in a non-business field from an accredited college or technical institute may receive a block transfer award for their diploma of between 30 and 60 credits towards this degree program. The minimum block transfer award for an AU-approved diploma is 30 credits. Students must also complete the required courses (30 credits), and the required and options courses in the Business-Field Diploma-Holder Route. All diplomas presented must be approved for credit by Athabasca University.
For more information on the status of this program, contact Athabasca University’s Faculty of Business at 800.468.6531, or email.
Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.
Counselling Services offers an assessment website, Mapping Your Future. Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.
Students complete the program regulations in effect at the time of their enrolment.
Students must have a weighted average of at least 1.7 (C-) across all courses taken at Athabasca University towards a Bachelor of Management degree in order to graduate.
|Total credits in the program||120|
|Block transfer credit for two-year business diploma (excluding Ontario)||60|
|Block transfer credit for Ontario two-year business diploma||45|
|Block transfer credit for Ontario three-year business diploma||up to 66|
|Required credits - Years 3 and 4||30|
|Required Marketing Major credits||9|
|A minimum of 12 Business and Administrative Studies credits must be at the 400 level (includes ADMN 404 and ADMN 405).||12|
|Residency requirement. A minimum of 30 credits
must be obtained through Athabasca University in senior (300/400 level) courses, including ADMN 404 and ADMN 405.
|Graduation with Distinction or Great Distinction. At least 24 credits must be obtained through Athabasca University in order to be considered.||24|
|Maximum Prior Learning Assessment and Recognition (PLAR) credit||9|
AU-approved college diploma
Required Courses (30 credits)
|ACCT 355||Cost Analysis||(3)|
|ADMN 417||International Business Management||(3)|
|ECON 401||The Changing Global Economy|
|CMIS 351||Management Information Systems||(3)|
|FNCE/ECON 300||Financial Economics
Overview of Corporate Finance*
* Students planning to pursue further courses in FNCE or ACCT should select FNCE 370.
|MGSC 312||Statistics for Business and Economics II||(3)|
|MGSC 368||Introduction to Production and Operations Management||(3)|
|MGSC 369||Service Operations Management|
|ORGB 364||Organizational Behavior||(3)|
|HRMT 386||Introduction to Human Resource Management||(3)|
|ADMN 404||Capstone I: Strategic Management*||
|ADMN 405||Capstone II: Application and Integration of Contemporary Business Topics*||(3)|
|* ADMN 404 and ADMN 405 must be taken with AU. Transfer credit will not be awarded. These courses should be taken as the last courses in the program.|
|Marketing Major Required Courses (15 credits)|
|MKTG 406||Consumer Behaviour||(3)|
|MKTG 440||Marketing Strategy||(3)|
|MKTG 466||Marketing Research||(3)|
|Two other senior MKTG courses||(6)|
|Options (15 credits)|
|1.||Senior (300 or 400) level Business and Administrative Studies credits||(9)|
|2.||Senior (300 or 400) level Non "Business and Administrative Studies" credits.||(6)|
Information effective Sept. 1, 2019 to Aug. 31, 2020.
Updated July 20 2020 by laurab
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