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Athabasca University

Bachelor of Management: Marketing Major

Regulations effective September 1, 2018.

The Bachelor of Management degree is offered by Athabasca University’s Faculty of Business. For additional information phone 800.468.6531, or email.

Program Plans

Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.

Counselling Services offers an assessment website, Mapping Your Future.Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.

Regulations Governing All Bachelor of Management Students

Students complete the program regulations in effect at the time of their enrolment.

Program Structure

Years 1 and 2 (60 credits)

The regulations for Years 1 and 2 of the Bachelor of Management program apply to the Marketing Major.

Years 3 and 4 (60 credits)

Required Courses (18 credits)

ADMN 417 International Business Management (3)
CMIS 351 Management Information Systems (3)
ECOM 320 Overview of e-Commerce (3)
ECON 401 The Changing Global Economy*

*Students who have taken ECON 301 may not take ECON 401.
(3)
HRMT/ORGB 386 Introduction to Human Resource Management (3)
ADMN 404 Strategic Management*
(3)
  * ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.  

Marketing Major Required Courses (9 credits)

MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)

Options (33 credits)

1. 1. Two other senior marketing courses (6)
2. Senior (300 or 400) level Business and Administrative Studies credits (6)
3. Non "Business and Administrative Studies" credits. At least 15 credits required at the senior (300 or 400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined in the Bachelor of Management program. (21)

 

Information effective Sept. 1, 2018 to Aug. 31, 2019.

Updated July 24 2018 by laurab

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