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Athabasca University

Bachelor of Management (Post Diploma) Marketing Major

Regulations effective January 1, 2019 to August 31, 2019.

The Bachelor of Management degree is offered by Athabasca University’s Faculty of Business. For additional information phone 800.468.6531, or email.

Program Plans

Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.

Counselling Services offers an assessment website, Mapping Your Future. Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.

Regulations Governing All Bachelor of Management Students

Students complete the program regulations in effect at the time of their enrolment.

Students must have a weighted average of at least 1.7 (C-) across all courses taken at Athabasca University towards a Bachelor of Management degree in order to graduate.

Program Structure

Total credits in the program 120
Block transfer credit for two-year business diploma (excluding Ontario) 60
Block transfer credit for Ontario two-year business diploma     45
Block transfer credit for Ontario three-year business diploma up to 66
Required credits - Years 3 and 4   30
Required Marketing Major credits   9
A minimum of 12 Business and Administrative Studies credits must be at the 400 level (includes ADMN 404 and ADMN 405). 12
Residency requirement. A minimum of 30 credits
must be obtained through Athabasca University in senior (300/400 level) courses, including ADMN 404 and ADMN 405.
Graduation with Distinction or Great Distinction. At least 24 credits must be obtained through Athabasca University in order to be considered. 24
Maximum Prior Learning Assessment and Recognition (PLAR) credit   9

Years 1 and 2 (60 credits)

AU-approved college diploma

Years 3 and 4 (60 credits)

Required Courses (30 credits)

ACCT 355 Cost Analysis (3)
ADMN 417 International Business Management (3)
ECON 401 The Changing Global Economy
CMIS 351 Management Information Systems (3)
FNCE/ECON 300 Financial Economics
FNCE 370

Overview of Corporate Finance*

* Students planning to pursue further courses in FNCE or ACCT should select FNCE 370.

MGSC 312 Statistics for Business and Economics II (3)
MGSC 368 Introduction to Production and Operations Management (3)
MGSC 369 Service Operations Management
ORGB 364 Organizational Behavior (3)
HRMT 386 Introduction to Human Resource Management (3)
ADMN 404 Capstone I: Strategic Management*
ADMN 405 Capstone II: Application and Integration of Contemporary Business Topics* (3)
  * ADMN 404 and ADMN 405 must be taken with AU. Transfer credit will not be awarded. These courses should be taken as the last courses in the program.  

Marketing Major Required Courses (15 credits)

MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)
  Two other senior MKTG courses (6)

Options (15 credits)

1. Senior (300 or 400) level Business and Administrative Studies credits (9)
2. Senior (300 or 400) level Non "Business and Administrative Studies" credits. (6)


Information effective Jan. 1, 2019 to Aug. 31, 2019.

Updated May 07 2019 by laurab

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