Undergraduate Programs
University Certificate in Marketing
Regulations effective September 1, 2009

The University Certificate in Marketing program offers recent analytical frameworks and tools necessary in understanding consumers, market trends, and competitive marketing strategies in the global economy. The program also emphasizes the development of critical and strategic thinking skills, and the enhancement of abilities to make rigorous decisions in different areas of marketing.

Transfer Credit completed more than 10 years ago in the following disciplines at the senior (300/400) level will not receive credit: ACCT, MGSC, LGST, MKTG, FNCE and TAXX. If you are currently working in the field and provide evidence of work being completed, this restriction will be waived.

Program Plans

Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.

Counselling Services offers an assessment website, "Mapping Your Future: Your Career and Athabasca University." Athabasca University has also developed program learning outcomes that describe the career options that may be available to you upon graduating.

  Program Structure  
  Total credits in the program 30
  Required courses 27
  Electives 3
  Residency requirement. A minimum of 15 credits must be obtained through Athabasca University
  Graduation with Distinction or Great Distinction. At least 24 credits must be obtained through Athabasca University in order to be considered. 24
  Maximum Prior Learning Assessment
and Recognition (PLAR) credits



  General certificate regulations  
  Required Courses (27 credits)
ADMN 232 Administrative Principles (3)
ECOM 320 Overview of e-Commerce (3)
ECON 247 Microeconomics (3)
LGST 369 Commercial Law (3)
MGSC 301 Statistics for Business and Economics I
MATH 215 Introduction to Statistics
MATH 216 Computer-Oriented Approach to Statistics (3)
MKTG 396 Introduction to Marketing (3)
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)







  Electives (select three credits from the following. Students planning to pursue the Bachelor of Management three-year degree must select COMM 329.)

COMM 243 Interpersonal Communications in Management
COMM 329 The Practice of Interpersonal Communications  
MGSC 312 Statistics for Business and Economics II (3)
MKTG 410 e-Marketing (3)
MKTG 414 International Marketing and Exporting (3)
MKTG Any Marketing course not taken previously from the above list. (3)


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 • Information effective Sept. 1, 2009 to Aug. 31, 2010.
 • Links: Web Unit, Privacy & Conditions. © Athabasca University.
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