Information amended, effective September 1, 2016.
The University Certificate in Marketing program offers recent analytical frameworks and tools necessary in understanding consumers, market trends, and competitive marketing strategies in the global economy. The program also emphasizes the development of critical and strategic thinking skills, and the enhancement of abilities to make rigorous decisions in different areas of marketing.
Transfer Credit completed more than 10 years ago in the following disciplines at the senior (300/400) level will not receive credit: ACCT, MGSC, LGST, MKTG, FNCE and TAXX. If you are currently working in the field and provide evidence of work being completed, this restriction will be waived.
Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.
Counselling Services offers an assessment website, "Mapping Your Future: Your Career and Athabasca University." Athabasca University has also developed program learning outcomes that describe the career options that may be available to you upon graduating.
|Total credits in the program||30|
|Residency requirement. A minimum of 15 credits must be obtained through Athabasca University||15|
|Maximum Prior Learning Assessment and Recognition (PLAR) credits||6|
|Required Courses (27 credits)|
|ADMN 232||Introduction to Management||(3)|
|ECOM 320||Overview of e-Commerce||(3)|
|LGST 369||Commercial Law||(3)|
|MGSC 301||Statistics for Business and Economics I
|MATH 215||Introduction to Statistics
|MATH 216||Computer-oriented Approach to Statistics|
|MKTG 396||Introduction to Marketing||(3)|
|MKTG 406||Consumer Behaviour||(3)|
|MKTG 440||Marketing Strategy||(3)|
|MKTG 466||Marketing Research||(3)|
Electives Select 3 credits from the following.
|COMM 243|| Interpersonal Communication
|COMM 277||Group Communication|
|MGSC 312||Statistics for Business and Economics II||(3)|
|MKTG 414||International Marketing and Exporting||(3)|
|MKTG||Any Marketing course not taken previously from the above list.||(3)|
Information effective Sept. 1, 2016 to Aug. 31, 2017.
Updated July 04 2016 by laurab