Undergraduate Programs
Bachelor of Management: Marketing Major
Regulations effective September 1, 2006

Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.  

  Degree Requirements:

Years 1 and 2 (60 credits)

  Refer to B. Management degree courses.
  Years 3 and 4 (60 credits)  
  Required Courses (18 credits)
ADMN 404 Business Policy* (3)
ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.  
ADMN 417 International Business Management (3)
CMIS 351 Management Information Systems (3)
ECOM 320 Overview of E-Commerce (3)
ECON 401 The Changing Global Economy*
*Students who have taken ECON 301 may not take 401.
HRMT/ORGB 386 Introduction to Human Resource Management (3)


  Marketing Major Required Courses (9 credits)
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)
  Options (33 credits)

Two other senior marketing courses,
ENTP 212, ACCT 356, MGSC 405
Administrative Studies option at the senior
(300 or  400) level

Non-Administrative Studies options. (At least 15 credits required at the senior (300 or 400) level. Students must select 9 credits (three courses) from the critical perspectives courses as outlined in the general 120-credit program.)


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 • Information effective Sept. 1, 2006 to Aug. 31, 2007.
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