Regulations effective September 1, 2016.
Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.
|Total credits in the program||120|
|Block transfer credit for two-year business diploma (excluding Ontario)||60|
|Block transfer credit for Ontario two-year business diploma||45|
|Block transfer credit for Ontario three-year business diploma||up to 66|
|Required credits - Years 3 and 4||24|
|Required Marketing Major credits||9|
|Residency requirement. A minimum of 30 credits
must be obtained through Athabasca University in senior (300/400 level) courses, including ADMN 404.
|Graduation with Distinction or Great Distinction. At least 24 credits must be obtained through Athabasca University in order to be considered.||24|
|Maximum Prior Learning Assessment and Recognition (PLAR) credit||9|
AU-approved college diploma
|Required Courses (24 credits)|
|ADMN 417||International Business Management||(3)|
|CMIS 351||Management Information Systems||(3)|
|ECOM 320||Overview of e-Commerce||(3)|
|ECON 401||The Changing Global Economy*
* Students who have taken ECON 301 may not take ECON 401.
|FNCE/ECON 300||Financial Economics
|FNCE 370||Overview of Corporate Finance|
|HRMT/ORGB 386||Introduction to Human Resource Management||(3)|
|MGSC 301||Statistics for Business and Economics I*
|MATH 215||Introduction to Statistics
|MATH 216||Computer-oriented Approach to Statistics|
|ADMN 404||Strategic Management*||
|* ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.|
|Marketing Major Required Courses (9 credits)|
|MKTG 406||Consumer Behaviour||(3)|
|MKTG 440||Marketing Strategy||(3)|
|MKTG 466||Marketing Research||(3)|
|Options (27 credits)|
|1.||Two other senior marketing courses||(6)|
|2.||Non "Business and Administrative Studies" credits with a minimum of 15 credits at the senior (300/400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined for the Bachelor of Management (Post Diploma) General, 120-credit program.||(21)|
Information effective Sept. 1, 2016 to Aug. 31, 2017.
Updated June 28 2016 by laurab