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Undergraduate Calendar 2013|14

Marketing, 4-year

Bachelor of Management: Marketing Major

Regulations effective September 1, 2013.

Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.

Degree Requirements:

Years 1 and 2 (60 credits)

The regulations for Years 1 and 2 of the Bachelor of Management program apply to the Marketing Major.

Years 3 and 4 (60 credits)

Required Courses (18 credits)
ADMN 417 International Business Management (3)
CMIS 351 Management Information Systems (3)
ECOM 320 Overview of e-Commerce (3)
ECON 401 The Changing Global Economy*

*Students who have taken ECON 301 may not take ECON 401.
(3)
HRMT/ORGB 386 Introduction to Human Resource Management (3)
ADMN 404 Strategic Management*
(3)
  * ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.  
Marketing Major Required Courses (9 credits)
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)
Options (33 credits)
1. 1. Two other senior marketing courses (6)
2. Business and Administrative Studies credits at the senior (300 or 400) level (6)
3. Non-Business and Administrative Studies (Humanities, Science, Social Science, or Applied Studies courses) credits. At least 15 credits required at the senior (300 or 400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined in the Bachelor of Management program. (21)

 

 

 

 

 

 

 

 

 

Information effective Sept. 1, 2013 to Aug. 31, 2014.

Updated August 20, 2013