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Athabasca University

Marketing*

* The Bachelor of Management, Marketing Major, is closed to new students as of July 1, 2020. Existing students will be able to remain in the program until July 1, 2025.

Regulations effective September 1, 2020.

The role of a marketing coordinator or manager can vary dramatically from organization to organization. Marketing in a large, product-driven company will differ greatly from marketing in a small knowledge-based start-up or not-for-profit organization. A well-rounded management education is critical to adapting to and succeeding in a wide variety of settings.

Your AU Bachelor of Management will prepare you to tackle the marketing challenges of any organization, as well as to take on associated management responsibilities in finance, operations and human resources for your unit or department.

 

Information effective Sept. 1, 2020 to Aug. 31, 2021.

Updated July 14 2020 by laurab

AU, CANADA'S OPEN UNIVERSITY, is an internationally recognized leader in online and distance learning.