Regulations effective September 1, 2015.
Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.
Program Structure | |
---|---|
Total credits in the program | 120 |
Block transfer credit for two-year business diploma (excluding Ontario) | 60 |
Block transfer credit for Ontario two-year business diploma | 45 |
Block transfer credit for Ontario three-year business diploma | up to 66 |
Required credits - Years 3 and 4 | 24 |
Required Marketing Major credits | 9 |
Residency requirement. A minimum of 30 credits must be obtained through Athabasca University in senior (300/400 level) courses, including ADMN 404. |
30 |
Graduation with Distinction or Great Distinction. At least 24 credits must be obtained through Athabasca University in order to be considered. | 24 |
Maximum Prior Learning Assessment and Recognition (PLAR) credit | 9 |
AU-approved college diploma
Required Courses (24 credits) | ||
---|---|---|
ADMN 417 | International Business Management | (3) |
CMIS 351 | Management Information Systems | (3) |
ECOM 320 | Overview of e-Commerce | (3) |
ECON 401 | The Changing Global Economy* * Students who have taken ECON 301 may not take ECON 401. |
(3) |
FNCE/ECON 300 | Financial Economics or |
(3) |
FNCE 370 | Overview of Corporate Finance | |
HRMT/ORGB 386 | Introduction to Human Resource Management | (3) |
MGSC 301 | Statistics for Business and Economics I*
*strongly recommended or |
(3) |
MATH 215 | Introduction to Statistics or |
|
MATH 216 | Computer-oriented Approach to Statistics | |
ADMN 404 | Strategic Management* | (3) |
* ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program. |
Marketing Major Required Courses (9 credits) | ||
---|---|---|
MKTG 406 | Consumer Behaviour | (3) |
MKTG 440 | Marketing Strategy | (3) |
MKTG 466 | Marketing Research | (3) |
Options (27 credits) | ||
---|---|---|
1. | Two other senior marketing courses | (6) |
2. | Non "Business and Administrative Studies" credits with a minimum of 15 credits at the senior (300/400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined for the Bachelor of Management (Post Diploma) General, 120-credit program. | (21) |
Information effective Sept. 1, 2015 to Aug. 31, 2016.
Updated June 07 2016 by laurab
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