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Undergraduate Calendar 2012|13


University Certificate in Marketing

Regulations effective September 1, 2012.

The University Certificate in Marketing program offers recent analytical frameworks and tools necessary in understanding consumers, market trends, and competitive marketing strategies in the global economy. The program also emphasizes the development of critical and strategic thinking skills, and the enhancement of abilities to make rigorous decisions in different areas of marketing.

Transfer Credit completed more than 10 years ago in the following disciplines at the senior (300/400) level will not receive credit: ACCT, MGSC, LGST, MKTG, FNCE and TAXX. If you are currently working in the field and provide evidence of work being completed, this restriction will be waived.

Program Plans

Our online program plans can assist you in selecting the courses needed to fulfill your program requirements.

Counselling Services offers an assessment website, "Mapping Your Future: Your Career and Athabasca University." Athabasca University has also developed program learning outcomes that describe the career options that may be available to you upon graduating.

Program Structure
Total credits in the program 30
Required courses 27
Electives 3
Residency requirement. A minimum of 15 credits must be obtained through Athabasca University 15
Maximum Prior Learning Assessment and Recognition (PLAR) credits 6

General certificate regulations

Required Courses (27 credits)
ADMN 232 Introduction to Management (3)
ECOM 320 Overview of e-Commerce (3)
ECON 247 Microeconomics (3)
LGST 369 Commercial Law (3)
MGSC 301 Statistics for Business and Economics I

MATH 215 Introduction to Statistics

MATH 216 Computer-oriented Approach to Statistics
MKTG 396 Introduction to Marketing (3)
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)

Electives (Select 3 credits from the following. Students planning to pursue the Bachelor of Management three-year degree must select COMM 329.)

COMM 243 Interpersonal Communication
COMM 329 Mediated Interpersonal Communication
MGSC 312 Statistics for Business and Economics II (3)
MKTG 410 e-Marketing (3)
MKTG 414 International Marketing and Exporting (3)
MKTG Any Marketing course not taken previously from the above list. (3)




Information effective Sept. 1, 2012 to Aug. 31, 2013.

Updated August 10, 2012