Bachelor of Management: Marketing Major
Regulations effective September 1, 2010.
Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.
Degree Requirements:
Years 1 and 2 (60 credits)
The regulations for Years 1 and 2 of the Bachelor of Management program apply to the Marketing Major.
Years 3 and 4 (60 credits)
| Required Courses (18 credits) | ||
|---|---|---|
| ADMN 417 | International Business Management | (3) |
| CMIS 351 | Management Information Systems | (3) |
| ECOM 320 | Overview of e-Commerce | (3) |
| ECON 401 | The Changing Global Economy* *Students who have taken ECON 301 may not take ECON 401. |
(3) |
| HRMT/ORGB 386 | Introduction to Human Resource Management | (3) |
| ADMN 404 | Strategic Management* | (3) |
| * ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program. | ||
| Marketing Major Required Courses (9 credits) | ||
|---|---|---|
| MKTG 406 | Consumer Behaviour | (3) |
| MKTG 440 | Marketing Strategy | (3) |
| MKTG 466 | Marketing Research | (3) |
| Options (33 credits) | ||
|---|---|---|
| 1. | 1. Two other senior marketing courses | (6) |
| 2. | Business and Administrative Studies credits at the senior (300/400) level | (6) |
| 3. | Non "Business and Administrative Studies" credits. At least 15 credits required at the senior (300/400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined in the Bachelor of Management program. | (21) |
Information effective Sept. 1, 2010 to Aug. 31, 2011.
Updated June 08, 2016
