Undergraduate Programs
Bachelor of Management (Post Diploma) Marketing Major
Regulations effective Sept. 1, 2009


Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.


  Program Structure  
  Total credits in the program 120
  Block transfer credit for two-year business
diploma (excluding Ontario)
  Block transfer credit for Ontario two-year
business diploma  
  Block transfer credit for Ontario three-year
business diploma
up to 66
  Required credits - Years 3 and 4   24
  Required Marketing Major credits   9
  Residency requirement. A minimum of 30 credits
must be obtained through Athabasca University in senior (300/400 level) courses, including ADMN 404.
  Graduation with Distinction or Great Distinction. At least 24 credits must be obtained through Athabasca University in order to be considered. 24
  Maximum Prior Learning Assessment
and Recognition (PLAR) credit
Years 1 and 2 (60 credits)
  AU-approved college diploma  
Years 3 and 4 (60 credits)
Required Courses (24 credits).
ADMN 404 Strategic Management* (3)
ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.  
ADMN 417 International Business Management (3)
CMIS 351 Management Information Systems (3)
ECOM 320 Overview of E-Commerce (3)
ECON 401 The Changing Global Economy*
*Students who have taken ECON 301 may not take 401.
FNCE 234 Introduction to Finance
FNCE 370 Overview of Corporate Finance (3)
HRMT/ORGB 386 Introduction to Human Resource Management (3)
MGSC 301 Statistics for Business and Economics I*
*strongly recommended
MATH 215 Introduction to Statistics
MATH 216 Computer-Oriented Approach to Statistics (3)




  Marketing Major Required Courses (9 credits)
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)


  Options (27 credits)


Two other senior marketing courses (6)

Non-Business and Administrative Studies credit with a minimum of 15 credits at the senior (300/400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined for the Bachelor of Management (Post Diploma) General, 120-credit program.


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 • Information effective Sept. 1, 2009 to Aug. 31, 2010.
 • Links: Web Unit, Privacy & Conditions. © Athabasca University.
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