Undergraduate Program Calendar 2007|08

University Certificate in Marketing


New program. Regulations effective September 1, 2007

The University Certificate in Marketing program offers recent analytical frameworks and tools necessary in understanding consumers, market trends, and competitive marketing strategies in the global economy. The program also emphasizes the development of critical and strategic thinking skills, and the enhancement of abilities to make rigorous decisions in different areas of marketing.

	Program Requirements

	Total credits in the program	30

	Required courses	27

	Electives	3

	Residency requirement. A minimum of 15 credits must be obtained through Athabasca University	15

	Maximum Prior Learning Assessment and Recognition (PLAR) credits	None permitted


	General certificate regulations

	Required Courses (27 credits)


ADMN 232	Administrative Principles	(3)
ECOM 320	Overview of e-Commerce	(3)
ECON 247	Microeconomics	(3)
LGST 369	Commercial Law	(3)
MGSC 301	Statistics for Business and Economics I or
MATH 215	Introduction to Statistics or
MATH 216	Computer-Oriented Approach to Statistics	(3)
MKTG 396	Introduction to Marketing	(3)
MKTG 406	Consumer Behaviour	(3)
MKTG 440	Marketing Strategy	(3)
MKTG 466	Marketing Research	(3)




	Electives (select 3 credits from the following. Students planning to pursue the Bachelor of Management 3-year degree must select COMM 329.)

COMM 243	Interpersonal Communications in Management or
COMM 329	The Practice of Interpersonal Communications	(3)
MGSC 312	Statistics for Business and Economics II	(3)
MKTG 410	e-Marketing	(3)
MKTG 414	International Marketing and Exporting	(3)
MKTG	Any Marketing course not taken previously from the above list.	(3)


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