Undergraduate Programs
Bachelor of Management (Post Diploma) Marketing Major
     
Regulations effective Sept. 1, 2007
   

 

Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.

 

  Program Structure  
  Total credits in the program 120
  Block transfer credit for two-year business
diploma (excluding Ontario)
  60
  Block transfer credit for Ontario two-year
business diploma  
  45
  Block transfer credit for Ontario three-year
business diploma
up to 66
  Required credits - Years 3 and 4   24
  Required Marketing Major credits   9
  Residency requirement. A minimum of 30 credits
must be obtained through Athabasca University, including ADMN 404, in Years 3 and 4
  30
  Maximum Prior Learning Assessment
and Recognition (PLAR) credit
  9
     
     
Years 1 and 2 (60 credits)
     
  AU-approved college diploma  
     
     
Years 3 and 4 (60 credits)
     
 
Required Courses (24 credits).
     
ADMN 404 Business Policy* (3)
*
ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.  
ADMN 417 International Business Management (3)
CMIS 351 Management Information Systems (3)
ECOM 320 Overview of E-Commerce (3)
ECON 401 The Changing Global Economy*
*Students who have taken ECON 301 may not take 401.
(3)
FNCE 234 Introduction to Finance
or
 
FNCE 370 Overview of Corporate Finance (3)
HRMT/ ORGB 386 Introduction to Human Resource Management (3)
MGSC 301 Statistics for Business and Economics I*
*strongly recommended
or
MATH 215 Introduction to Statistics
or
MATH 216 Computer-Oriented Approach to Statistics (3)

 

   

 

   
  Marketing Major Required Courses (9 credits)
     
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)

 

   
     
  Options (27 credits)
 
     

1.

Two other senior marketing courses (6)
     
2. 

Non-Administrative Studies credit with a minimum
of 15 credits at the senior (300/400) level. Students must select 9 credits (3 courses) from the critical perspectives courses as outlined for the Bachelor of Management (Post Diploma) General, 120-credit program.


(21)
     
     


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 • Information effective Sept. 1, 2007 to Aug. 31, 2008.
 • Links: Web Unit, Privacy & Conditions. © Athabasca University.
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