Undergraduate Programs
Bachelor of Management (Post Diploma) Marketing Major
Regulations effective September 1, 2006

Students with approved college diplomas in business or a closely related field will receive a block transfer award of 60 credits towards the Bachelor of Management (Post Diploma): Marketing degree, except students with two-year diplomas from approved Ontario colleges who will receive 45 credits. These students must complete additional credits in non-Administrative Studies courses to reach the 60-credit figure.

Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.


  Program Structure  
  Total credits in the program 120
  Block transfer credit for two-year business
diploma (excluding Ontario)
  Block transfer credit for Ontario two-year
business diploma  
  Block transfer credit for Ontario three-year
business diploma
  Required credits - Years 3 and 4   24
  Required Marketing Major credits   9
  Residency requirement. A minimum of 30 credits must be obtained through Athabasca University, including ADMN 404, in Years 3 and 4   30
  Maximum Prior Learning Assessment
and Recognition (PLAR)
Years 1 and 2 (60 credits)
  Approved college diploma  
Years 3 and 4 (60 credits)
Required Courses (24 credits).
ADMN 404 Business Policy* (3)
ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.  
ADMN 417 International Business Management (3)
CMIS 351 Management Information Systems (3)
ECOM 320 Overview of E-Commerce (3)
ECON 401 The Changing Global Economy*
*Students who have taken ECON 301 may not take 401.
FNCE 234 Introduction to Finance
FNCE 370 Overview of Corporate Finance (3)
HRMT/ ORGB 386 Introduction to Human Resource Management (3)
MGSC 301 Statistics for Business and Economics I *strongly recommended
MATH 215 Introduction to Statistics
MATH 216 Computer-Oriented Approach to Statistics (3)




  Marketing Major Required Courses (9 credits)
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)


  Options (27 credits)


Up to two other senior marketing courses,
ENTP 212
, ACCT 356, MGSC 405

Non-Administrative Studies credit with a minimum
of 15 credits at the senior (300/400) level. Students must select 9 credits (3 courses) from the critical perspectives courses as outlined for the Bachelor of Management (Post Diploma) General, 120-credit program.


Site Map
About Athabasca
Admissions and
   Academic Regulations

Fees, Financial
Examinations and Grades
Student Services
Student Code of
   Conduct and Right
   to Appeal Regulations

Academic Awards

Registration Services
Important Dates
Contact AU



 • Information effective Sept. 1, 2006 to Aug. 31, 2007.
 • Links: Web Unit, Privacy & Conditions. © Athabasca University.
Archived regulations

next page...
go to Calendar Homepage go to University Homepage