Undergraduate Programs
Bachelor of Management (Post Diploma) Marketing Major
Regulations effective September 1, 2004

Students with approved college diplomas in business or a closely related field will receive a block transfer award of 60 credits towards the Bachelor of Management (Post Diploma): Marketing degree, except students with two-year diplomas from approved Ontario colleges who will receive 45 credits. These students must complete additional credits in non-Administrative Studies courses to reach the 60-credit figure.

Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.


  Degree Requirements  
  Total credits in the program 120
  Block transfer credit for two-year business
diploma (excluding Ontario)
  Block transfer credit for Ontario two-year
business diploma
  Block transfer credit for Ontario three-year
business diploma
  Required credits - Years 3 and 4   21
  Required marketing major credits   9
  Other senior marketing courses, ENTP 212, ACCT 356, or MGSC 405   6
  Other Administrative Studies credits at the senior (300 or 400) level   3
  Non-Administrative Studies credits with a minimum of 15 credits at the senior (300 or 400 level)   21
  Maximum Prior Learning Assessment and Recognition (PLAR) credit   9
  Minimum Athabasca University credits (including ADMN 404) in Years 3 and 4   30
Years 1 and 2 (60 credits)
  Approved college diploma  
Years 3 and 4 (60 credits)
Required Courses (21 credits).
ADMN 404 Business Policy* (3)
ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.  
ADMN 417 International Business Management (3)
CMIS 351 Management Information Systems (3)
ECOM 320 Overview of E-Commerce (3)
ECON 301 The Changing Global Economy (3)
HRMT/ ORGB 386 Introduction to Human Resource Management (3)
MGSC 301 Statistics for Business and Economics I
MATH 215 Introduction to Statistics
MATH 216 Computer-Oriented Approach to Statistics (3)




  Marketing Major Required Courses (9 credits)
MKTG 406 Consumer Behaviour (3)
MKTG 440 Marketing Strategy (3)
MKTG 466 Marketing Research (3)


  Options (30 credits)


Up to two other senior marketing courses,
ENTP 212
, ACCT 356, MGSC 312, MGSC 405
Administrative Studies credits at the senior
(300 or 400) level

Non-Administrative Studies credit with a minimum of 15 credits at the senior (300 or 400) level.

Students must select 9 credits (3 courses) from the critical perspectives courses as outlined in the Bachelor of Management (Post Diploma) General, 120-credit program.


About Athabasca
Course Availability
Admissions &
    Academic Regulations

Fees, Financial
Student Services
Student Code of
   Conduct and Right
   to Appeal Regulations

Academic Awards

Undergraduate General
   Application Form

Undergraduate Course
    Registration Form

Other Registry Forms

Calendar Homepage
Important Dates
Contact Athabasca University
Athabasca University



 • Information effective Sept. 1, 2004 to Aug. 31, 2005.
 • Links: Web Unit, Privacy & Conditions. © Athabasca University.
Archived regulations

next page...
go to Calendar Homepage go to University Homepage