Bachelor of Management, Marketing Major, Athabasca University 2004|05

Bachelor of Management: Marketing Major


Regulations effective September 1, 2004

	Athabasca University has developed program learning outcomes that describe the career options that may be available to you upon graduating.
	Degree Requirements:


	Years 1 and 2 (60 credits)



	Refer to B. Management degree courses.



	Years 3 and 4



	Required Courses (18 credits)


ADMN 404	Business Policy*	(3)
*	ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.
ADMN 417	International Business Management	(3)
CMIS 351	Management Information Systems	(3)
ECOM 320	Overview of E-Commerce	(3)
ECON 301	The Changing Global Economy	(3)
HRMT/ORGB 386	Introduction to Human Resource Management	(3)



	Marketing Major Courses (9 credits)


MKTG 406	Consumer Behaviour	(3)
MKTG 440	Marketing Strategy	(3)
MKTG 466	Marketing Research	(3)



	Options (33 credits)
1.	Two other senior marketing courses, ENTP 212, ACCT 356, MGSC 405	(6)

2.	Administrative Studies option at the senior (300 or 400) level	(6)

3.	Humanities, Science, Social Science or Applied Studies (but not Administrative Studies) options. (At least 15 credits required at the senior (300 or 400) level. Students must select nine credits (three courses) from the critical perspectives courses as outlined in the general 120-credit program.)	(21)


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