| Bachelor of Management
(Post Diploma): Marketing Major |
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| Regulations
effective September 1, 2003
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Students with approved college diplomas in business or a closely
related field will receive a block transfer award of 60 credits
towards the Bachelor of Management (Post Diploma): Marketing degree,
except students with 2-year diplomas from approved Ontario colleges
who will receive 45 credits (exception effective Jan. 1, 2004).
These students must complete additional credits in non-Administrative
Studies courses to reach the 60-credit figure.
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Degree Requirements |
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Total credits in the program |
120 |
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Block transfer credit for 2-year business
diploma (excluding Ontario 2-year business
diploma) |
60 |
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Block transfer credit for Ontario 2-year
business diploma (effective Jan. 1, 2004) |
45 |
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Block transfer credit for Ontario 3-year
business
diploma |
66 |
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Required credits - Years 3 and 4 |
21 |
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Required marketing major credits |
9 |
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Options |
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Other senior marketing courses, ENTP 212, ACCT 356,
or MGSC 405 |
6 |
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Other Administrative Studies credits at the senior
(300 or 400) level |
3 |
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Non-Administrative
Studies credits with a minimum of 15 credits at the senior
(300 or 400 level) |
21 |
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Maximum Prior Learning Assessment and Recognition (PLAR)
credit |
9 |
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Minimum Athabasca University credits (including ADMN
404) in Years 3 and 4 |
30 |
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Years 1 and 2 (60 credits) |
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Approved college diploma |
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Years 3 and 4 (60 credits) |
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Required Courses (21 credits). |
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| ADMN 404 |
Business
Policy* |
(3) |
* |
ADMN 404 must be taken with AU. Transfer
credit will not be awarded. ADMN 404 should be taken as the last course
in the program. |
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| ADMN 417 |
International Business Management |
(3) |
| CMIS 351 |
Management Information Systems |
(3) |
| ECOM 320 |
Overview
of E-Commerce |
(3) |
| ECON 301 |
The
Changing Global Economy |
(3) |
| HRMT/ ORGB 386 |
Introduction
to Human Resource Management |
(3) |
| MGSC 301 |
Statistics for Business and Economics I
or |
| MATH 215 |
Introduction to Statistics
or |
| MATH 216 |
Computer-Oriented Approach to Statistics |
(3) |
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Marketing Major
Required Courses (9 credits) |
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| MKTG 406 |
Consumer
Behaviour |
(3) |
| MKTG 440 |
Marketing
Strategy |
(3) |
| MKTG 466 |
Marketing
Research |
(3) |
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Options (30 credits)
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1. |
Up to 2 other senior marketing courses,
ENTP 212, ACCT
356, MGSC 312, or MGSC
405 |
(6) |
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2. |
Administrative
Studies credits at the senior
(300
or 400) level
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(3) |
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3. |
Non-Administrative
Studies credit with a minimum of 15 credits at the senior
(300 or 400) level.
Students must select 9 credits (3 courses)
from the critical perspectives courses as
outlined in the Bachelor of Management (Post Diploma) General, 120-credit
program.
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(21) |
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