Calendar 2003|04, Athabasca University

Bachelor of Management: Marketing Major


Regulations effective September 1, 2003


	Degree Requirements:


	Years 1 and 2 (60 credits)



	Refer to B. Management degree courses.



	Years 3 and 4



	Required Courses (18 credits)


ADMN 404	Business Policy*	(3)
*	ADMN 404 must be taken with AU. Transfer credit will not be awarded. ADMN 404 should be taken as the last course in the program.
ADMN 417	International Business Management	(3)
CMIS 351	Management Information Systems	(3)
ECOM 320	Overview of E-Commerce	(3)
ECON 301	The Changing Global Economy	(3)
HRMT/ORGB 386	Introduction to Human Resource Management	(3)



	Major Courses (9 credits)


MKTG 406	Consumer Behaviour	(3)
MKTG 440	Marketing Strategy	(3)
MKTG 466	Marketing Research	(3)



	Options (33 credits)
1.	Two of other senior marketing courses, ENTP 212, ACCT 356, or MGSC 405	(6)

2.	Administrative Studies option at the senior (300 or 400) level	(6)

3.	Humanities, Science Social Science or Applied Studies (but not Administrative Studies) options. (At least 15 credits required at the senior (300 or 400) level. Students must select 9 credits (3 courses) from the critical perspectives courses as outlined in the general 120-credit program.)	(21)


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